Fantasized reality of Indian Sports Leagues.
“The fantasies of league organizers & franchises have flooded Indian Sporting Ecosystem with 15+ leagues since the inception of IPL.” The year of liberalization of the Indian economy 1991, when India became the hub of investments, allowing the global giants to enter the market contributing to the economic growth of our Nation. Sports has been one such industry growing at a rate of 5% per annum globally, which is the fastest according to DataPOWA (Kansal, 2019) . The global sports market reached a value of nearly $488.5 billion in 2018, growing at a compound annual growth rate (CAGR) of 4.3% since 2014 (TheBusinessResearchCompany.com, 2019) . Surprisingly Sports in India, is yet to gain its recognition as an Industry or Economic sector because of some meaningful reasons which are, there is very little research being done on the size of the market, market potential and existing opportunities as well as potential future opportunities a...